Welcome to Law of Lashes
The world where beauty meets the Law of Attraction! 🪞💫
Here at Law of Lashes, we are not just a beauty brand; but a philosophy that beauty is an inside-out journey, and your lashes are a part of that story. Our brand is where beauty meets the magic of the Law of Attraction, and we're here to empower you by achieving your dream lash look whilst embodying the mindset of positivity; success; confidence; (get it?!) or whichever version of yourself you choose to be!
Lash it, affirm it, attract it!
Law of Lashes encourages you to embrace the power of positive affirmations. Our “I am…” lash collection is more than just a beauty accessory; they're a declaration to affirm the qualities you want to strengthen and attract into your life. So each time you look into the mirror to apply your lashes, let this serve as your reminder to tell yourself “I am…”, and watch the magic happen!
Our story
Hi my name is Chloe, the founder of Law of Lashes! You may see the plurals ‘we’ and ‘us’ across Law of Lashes when I talk about the business, but really it’s just myself! But what better way to talk it into existence of expanding one day…
A little about me: since 2013 when I first started wearing strip lashes, I religiously wore just one style of lash that was my ultimate go to. I was obsessed with this set and rarely strayed, as on the occasions I did, I found that nothing else quite matched the quality or complemented me in the same way. Fast forward 8 amazing lash years later and the unthinkable happened… the high street retailer changed the style of these and the lash quality was never the same 💔 to say I was gutted was an understatement!!!
I searched everywhere in attempt to find a style that was similar, yet nothing ever compared to my OG lashes. So that was when I decided it was my mission to remake my dream lash and bring the style back to my makeup bag for good.
Samples upon samples would arrive in the post, me eagerly hoping in anticipation each time I’d finally be reunited with my favourite lash style, but disappointed when the quality, length or volume didn’t match up…
Eventually, I knew it was time to branch out and attempt to find some other styles I could learn to like… but instead after many months, realised along my lash journey I had created my own collection of lashes that I absolutely LOVED - and that was my lash obsession officially restored!
I loved how wearing each set allowed me to embody a new version of myself every time I put these on, associating a different energy with each style. I wanted others to feel the same so I began to share my styles with friends and family who were just as obsessed with my lashes as I was! That’s when I knew I couldn’t keep my secret lash collection to myself and needed to share these with the world… and Law of Lashes was born! 💫
Law of Lashes isn’t just a lash collection, it’s a mindset and a way of thinking, as we all know when we look our best we feel our best! (disclaimer: this is not to say you only look your best with lashes - this is of course personal preference but for me there’s nothing quite like feeling my inner power when rocking a stunning set of lashes - and I know so many of you can relate!)
I hope these lashes bring you the same excitement and happiness they did to me, and prepare to lash it, affirm it and attract it!
Oh, and in case you were wondering, Chloe 🤝 OG lash reunited!
With love and abundance,
Law of Lashes x